State-Based Master Trusts
Strengthening Your Service to Members
PNA integrates seamlessly with existing trust structures. Whether you maintain your current advisor, trustee, or both, our platform supports transparent account administration, standardized workflows, and consistent reporting for members.
STRATEGIC ALLIANCE
A Partner That Understands Pre-Need
Our platform can be configured to integrate your existing advisor and/or trustee. It also helps improve administrative consistency and strengthen reporting—all within your governance framework and with clearer visibility for members.
Our platform automates key aspects of pre-need from account creation to processing at-need distributions.
We work within your existing framework, giving you the flexibility to retain your trustee and investment advisor, while integrating their responsibilities into a unified administrative workflow.
We can support your members with marketing strategies and execution aligned to their community focus, helping strengthen their pre-need programs.
Digitizing manual pre-need workflow reduces administrative overhead and streamlines operations.
Compliance-focused workflows to support consistency and help funeral homes respond effectively to regulatory requirements.
A Small Loss Can Make a Big Difference
When pre-need accounts don’t keep pace with rising service costs, the impact on valuation can grow over time. PNA gives you clearer visibility into that relationship.
The illustration shows how a modest gap between pre-need contract values and your General Price List (GPL) can translate into annual loss to GPL and, over time, reduced business valuation of $371,000.
Case Study:
- 50 new contracts per year at $8,500 per contract ($425,000)
- Average loss to GPL at-need 12.5% ($8,500 X 12.5% = $1,062)
- Annual loss at-need (50 contracts X $1,062 average loss) = $53,000
- Potential valuation impact @ 7 times earnings multiple ( 7 X $53,000 annual loss) = $371,000
Annual Pre-Need Contracts
Current Rate of Loss to GPL
Annual Loss to GPL
Decrease in Valuation
This hypothetical illustration is provided solely for educational purposes and is based on assumed facts. It is intended to demonstrate how differences between pre-need contract values and future service costs may affect profitability and business valuation. An individual’s experience may vary based on his or her individual circumstances. An individual’s experience may vary based on his or her individual circumstances. There can be no assurance that PNA will be able to achieve similar results in comparable situations. Further, not all clients will necessarily receive the same advice or level of service as those outlined, as PNA provides customized services based upon the nature of each client’s needs. No portion of this webpage is to be interpreted as a testimonial or endorsement of PNA’s investment advisory services, and it is not known whether the hypothetical clients referenced approve of PNA or its services.
Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment or investment strategy (including those undertaken or recommended by PNA) will be profitable or equal any historical performance level. Not all services will be appropriate or necessary for all clients, and the potential value and benefit of PNA’s services will vary based upon the client’s individual investment, financial, and tax circumstances. The effectiveness and potential success of an investment plan depend on a variety of factors, including but not limited to the manner and timing of implementation, coordination with the client and the client’s other engaged professionals, and market conditions. Past performance does not guarantee future results.
BENEFITS
A Platform That Helps You Deliver
Your clients can feel confident knowing their state based plan is supported by PNA and was selected by their trusted state funeral home association.
Leaders Ready to Change Pre-Need Outcomes
Equipping firms to replace legacy structures with a transparent Framework.
FAQ
Learn More About PNA
Most state association master trusts were established decades ago around pooled investment structures with limited reporting and minimal technology. The result is that member funeral homes have little visibility into how their individual accounts are performing, and associations have limited tools to demonstrate the value of the program to their members. PNA’s platform brings individual account-level transparency, institutional investment management, independent trustee oversight, and a unified technology platform to the master trust structure, giving associations a more competitive, credible program to offer their members.
Yes. PNA works collaboratively with the association to design a transition workplan and handles all execution. Existing member accounts are onboarded in a structured, organized manner with minimal disruption to member funeral homes. Our team manages the logistics with your current provider so the association does not have to.
Member funeral homes gain individual account-level transparency that most pooled master trust programs cannot provide. Each contract is held in its own discrete custody account, giving members real-time visibility into balances, performance, and how their accounts track relative to inflation. The platform also provides compliance tools, reporting, and at-need processing support, reducing the administrative burden on member funeral homes and giving them greater confidence in their pre-need program.
All customer communication is designed to be seamless and fully customizable based on the association’s policies and applicable state requirements. Customers benefit from knowing their individual account is held in its own discrete custody account at an independent custodian, separate from all other accounts. That separation provides a level of fund protection and transparency that pooled trust structures typically cannot offer.