INSTITUTIONAL ADVISORY
Institutional Investment Management, Built for Pre-Need
Pre-need investing has never really been investing. Until now. PNA applies institutional portfolio management with individual accounts, active strategies, and inflation-aware construction to an industry that has accepted far less for decades.
Funeral homes want greater transparency, clearer reporting, and an investment approach that considers inflation and long-term at-need obligations. Legacy solutions often obscure how funds are managed and how decisions are made.
PNA engaged an institutional investment manager with deep experience in discretionary portfolio management to introduce a structured investment process with clear roles and documented oversight.
Inflation awareness
Institutional Management, Connected Through PNA
PNA engaged an institutional registered investment advisor to manage pre-need assets using inflation-informed strategies within trustee-approved guidelines. The investment manager constructs and actively manages the portfolios. An independent custodian executes trades and holds assets in segregated accounts. An independent corporate trustee oversees the investment policy. Three separate institutions. Three distinct roles. All connected through PNA’s platform.
Diversified portfolios with attention to long-term inflation as a key driver of future delivery costs. Models are constructed to balance growth, income, and risk, without guaranteeing performance.
Portfolios managed in accordance with state-permissible investment guidelines.
Active management to rebalance accounts based on markets, rates, or policy changes. Keeping each account aligned with the investment-approved strategy.
Trades are executed at Charles Schwab in segregated custodial accounts for each pre-need contract, supporting clear traceability and individual-account reporting.
PNA’s platform combines data to show performance and inflation metrics at both the contract and funeral-home level. That context helps you evaluate whether account values are tracking with delivery costs, without guaranteeing future results.
Three distinct roles. Three separate institutions. No single point of control. Investment management, fiduciary oversight, and custody operate independently, connected through PNA’s platform, but never consolidated under a single authority.
FAQ
Learn More About Investment Management
No. Neither the investment manager nor PNA guarantees performance or protects against loss of principal. Accounts are subject to market risk, including the possible loss of the amount invested. Portfolios are actively managed with inflation awareness built into the process.
Portfolios follow a common institutional framework but are constructed based on the permissible investments prescribed by each state’s regulations. Models are applied consistently within each state but may vary across states based on trust provisions and applicable guidelines.
Pre-need investing is not general wealth management. The objective is to seek to keep pace with the long-term growth in funeral service costs across a large number of individual accounts, each subject to state-specific investment guidelines. A generalist investment approach is not equipped to navigate those requirements. PNA engaged an institutional manager with experience designing custom models to manage trust assets within a structured fiduciary framework.
Performance is reported net of fees at the account level and benchmarked against relevant market indices and inflation data. One way funeral homes should evaluate the health of their pre-need programs is by comparing account values against GPL trends over time.